
Cassette Launches AI Video Production: Where Entreprise Rigour Meets Creative Craft
22 January 2026 at 12:00:00
AI video production isn't about replacing creativity. It's about giving creative teams superpowers—the ability to move at the speed of strategy, not the speed of rendering. And it's about proving a larger point: the companies that will succeed with AI aren't the ones treating it as a separate "innovation initiative." They're the ones integrating it into the work they're already doing at the highest level.

We don't just talk about AI. We ship it. For the past 18 months, Cassette has been building production-grade AI systems embedded in enterprise workflows—the kind that require governance frameworks, compliance oversight, and the ability to scale across global organisations.
This work is technical. It's rigorous. It's not the kind of AI implementation that makes headlines; it's the kind that actually works. We're not just engineers. We're creatives who happen to be deeply technical. We started as a creative production company building immersive experiences. We learnt AI because it was a natural evolution to our skillset.
Now, we're bringing that same approach to video production. AI video production isn't about replacing creativity. It's about giving creative teams superpowers—the ability to move at the speed of strategy, not the speed of rendering. And it's about proving a larger point: the companies that will succeed with AI aren't the ones treating it as a separate "innovation initiative." They're the ones integrating it into the work they're already doing at the highest level. Cassette has spent 18 months proving we can do the hard, unglamorous work of entreprise AI implementation.
Now we're showing we can make it beautiful too. Technical rigour. Creative craft. One team. That's always been the Cassette difference. Now it's how we make video.
