Opportunities the NHS 10-Year Plan presents for healthtech innovators
11 July 2025 at 11:00:00
The NHS 10-Year Plan isn’t just about transformation — it’s an open call for innovation.
From AI-powered hospitals to a unified digital health record and a preventative care revolution, the plan lays out exactly where technology partners can plug in and make an impact.
In this article, we break down 7 high-potential opportunity areas for digital health, life sciences, and medtech businesses — including where the NHS is building APIs, seeking AI tools, and shifting to value-based partnerships.
Whether you're building smarter diagnostics, remote monitoring tools, or digital patient experiences, there's never been a better time to get involved.
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The NHS 10-Year Plan presents significant opportunities for healthtech innovators, particularly those aligned with digital transformation, AI, and preventative care.
Below is a breakdown of where these opportunities lie.
1. NHS App Ecosystem (The New “Digital Front Door”) Opportunity: Build apps, APIs, and services that can integrate with the NHS App to extend its functionality across: Why it matters: The NHS App is set to become the primary patient interface by 2028, used at scale across England. There’s a plan to establish a “HealthStore” – a curated marketplace for third-party apps and tools.
2. AI-Powered Clinical and Administrative Tools Opportunity: Develop or scale AI tools that support: Why it matters: By 2035, every NHS hospital is expected to be fully AI-enabled. There is explicit support for AI adoption at scale, not just pilot projects.
3. Unified Digital Health Record Integration Opportunity: Contribute technologies that support or enhance: Why it matters: The NHS is shifting to one record per patient across all services (GP, hospital, social care), owned by the individual.
4. Digital Prevention & Population Health Opportunity: Develop predictive health tools, remote monitoring devices, digital therapeutics, and behaviour-change platforms. Focus areas: early intervention, chronic disease prevention, lifestyle support, health inequality reduction. Why it matters: The plan shifts NHS funding and effort toward prevention over treatment. There is a political and public mandate to deliver outcomes like obesity reduction, smoking cessation, and health equity.
5. Partnerships with NHS as an Innovation Partner Opportunity: Enter collaborative R&D, pilot, or commercial partnerships via: Why it matters: The NHS explicitly positions itself as a partner to life sciences, medtech, and digital health businesses. There's a shift toward value-based procurement, rewarding solutions that improve outcomes or reduce costs.
6. Transparency, Feedback, and Patient Data Tools Opportunity: Create platforms that analyse, visualise, or optimise: Why it matters: The plan introduces league tables, transparent scorecards, and patient reviews, much of it through the NHS App. There’s a strong emphasis on real-time data use for performance improvement.
7. Virtual Care and Home-Based Models Opportunity: Tools and platforms that support virtual wards, telehealth, remote monitoring, and community-first care. Integrations for Neighbourhood Health Centres or at-home service delivery. Why it matters: The NHS is shifting from hospital-based care to local, neighbourhood-level services with extended hours and digital enablement.
