Cassette worked with TBWA World Health todevelop a state of the art, high fidelity interactiveexperience for Sobi, to educate patients andhealthcare professionals on the effects of clinicaland subclinical bleeds caused by haemophilia.

Brief​

Patients with Haemophilia A and B suffer from joint bleeds during their lives, and over time these bleedscorrode the bone and tissue around their joints,resulting in further complications. Sobi® wished tocreate an engaging web application to explain theconsequences of joint bleeds.​

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Solution​

An immersive website available on desktop and mobile that combines high fidelity CGI animationswith interactive controls allowing the user to rotate,zoom, and view bleeds from all angles. ​

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Our work​

• CGI animations for joints, bleeds and movements​

• Character design​

• Development of the desktop and mobile site​

• Content management system for easylocalisation​

• UI and UX implementation​

• Content review with TBWA World Health, Sobi and